2023 will be fast.

We will be making the most of the new year dynamic: full speed ahead!
Our turbo: technology.
Our approach: creating tomorrow's world.
We are sounding out the potential of physics.
The result: the Bird-Boost you can wear.
The power is in the material.
And in the wearer – forming, making creating the material on your own.
Strauss works.
Strauss.works

Exklusive Community Custom Sneaker

Gaming boomt – und Gamer tragen den Vogel!

Jetzt spielt Strauss mit dem weltgrößten Games-Event gamescom im Koop-Modus.
Select a Sneaker: Die gamescom-Community hat die Wahl – das heißeste exklusive Sneaker-Design wird in limitierter Stückzahl in der Strauss CI Factory produziert.

Ready to raffle: gamescom-Fans haben die Chance auf ihr Sammlerstück.

The world's first 100% biodegradable work trousers - made from banana fibre.

Strauss presents: our first fully biodegradable workpants. With tough canvas fabric made from organic hemp and cotton. Banana-fibre reinforcements. And accessories made from bamboo. We asked the experts at the Hohenstein Institute to put these pants' biodegradability credentials to the test. Within three months, the trousers had fully composted - completing their natural cycle.

Strauss Botanica also includes an eco shirt and sweatshirt range, using dyes from beetroot, nutshells and leaves. It's exciting: Strauss now stands for durability and purposeful decay. This isn't a contradiction: it's a synthesis. In its first incarnation, Botanica is hard-wearing workwear. Once it's lived that life to the fullest, it naturally returns to the soil. That's how Strauss sustainability works.

Strauss is official Workwear Partner of UEFA EURO 24™ in Germany

It’s kick-off for the next big thing: The Euros are coming home.

Strauss is in – as official Workwear Partner of the UEFA EURO 24TM!

How champions work: a football festival needs workers behind-the-scenes. They’ll get an awesome new workwear kit, styled out with Strauss’s cult ostrich.
We’re working on a football festival in summer of 2024!

United.Works

Strauss.Works

Perspektiv-Projekt für Standort-Strahlkraft

Wo es schön ist, lebt es sich gut.

Und wo Menschen gerne leben, läuft’s gut für die Unternehmen: Weil die Guten gern bleiben!

Der Vogel hegt und pflegt sein Habitat.

Perspektiv-Projekt Alea Park: Das ist grüne Attraktion, Park-Paradies, Wellness-Vision.
Botanische Fusionsküche im Park-Kiosk, Next Level Kneippanlage, exklusives Retreat Resort, brandneue Tennisplätze, Edelbotanik und Blühwiese – wird schön im Orbgrund!

Iceland's polar force flows in our Autumn/Winter Collection

These new styles blend textures and mix up materials. In shiny or matt, for comfort and strength. Zig-zag lines give fleeces an edge. Tough twills. Soft sweats. Smooth satins. And jersey casuals.

Iceland is wild – and welcoming. The first impression? Stark extremes of nature. On second glance: homely huts and cool caverns. Majestic mountains. Flowing waters. Rolling hills.

We got to know its hidden regions. Our reaction? Warm ‘hygge’ and edgy energy. Shelter and shine. Shelter and shine.

Turbocharging technology:

Strauss teams up with

master designers from the automotive cutting-edge.

The result: Mastergrid 6D.

It’s a Hexa-Grid in six dimensions. Crafted with utmost precision.
Why? Because no two knees are the same.
Next stop: bespoke cushion and fit, unique to each customer.

Strauss makes clothing. Strauss makes an impact.

That's what we work towards: power and form. Hot and cold. Creation and transition.

We fly in formation with Research & Development. Our technicians rework Nature’s laws. These clothes are imbued with sheer power. Strauss workwear: physics at work.

You and Me: a summer party at Strauss

From taking a coffee break, to making prize-winning projects: work’s always best when it’s shared.
At Strauss, we celebrate ‘We’.
We achieve things together. We laugh together. We have fun together.
You could say ‘You and Me’ is our watchword.
That’s why we celebrated You and Me with Milow.
It was a festival of joy, with campfires, flowers and sunshine.
Want to join us at our next party?

Live now!

During their visit of our CI Factory, Kirk Hammett and Robert Trujillo from Metallica celebrated the official release of our joint collection!

While the band rocks the stages across Europe, Strauss and Metallica fans are finally able to take the new pieces to their workplaces and rock out themselves.

Stylish tops with cool fades meet work-pants with sprayed details and tough-as-a rock S3 safety boots - everything's got metal written all over it.

The Metallica works collection. Available now on strauss.com and in all our workwearstores.

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.

A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.

Universal equips movie production crew with Strauss.

High speed and high performance: The crews on Fast & Furious film sets will be wearing Germany's quickest ostrich from now on.

Strauss is a cult brand on the auto tuning scene. And Hollywood's production squads have been wearing Strauss kit for years. On the set of Fast & Furious, it's a race-winning pairing.

To get Strauss's newest collection off the starting grid, we're celebrating the tenth movie in this blockbuster saga with our strictly limited ‘Fast & Furious X Strauss’ Fan Edition - honoring ‘Legends in Motion’.

So race fans and adrenaline junkies, buckle up!

And stay tuned.