MIDSUMMER WITH MILOW
STRAUSS IS PROTECTING 1000 GIANT TREES
Sustainable production, resource efficiency, innovative production techniques, recyclable materials. Sustainability is growth. Engelbert Strauss wans to show even more commitment to climate protection in the future, which is why we are cooperating with the Federal Forestry Office. In the 250-hectare large Engelbert-Strauss Forest in North Hessen, more than 1000 giant trees are being preserved as biotope trees and carbon stores! Giant trees comprising beeches and oaks that are more than one hundred years old. One special part of the area is being allowed to return to a primaeval forest with no forestry management. The entire forest binds the annual CO2 footprint of around 5500 German citizens.
During their visit of our CI Factory, Kirk Hammett and Robert Trujillo from Metallica celebrated the official release of our joint collection!
While the band rocks the stages across Europe, Strauss and Metallica fans are finally able to take the new pieces to their workplaces and rock out themselves.
Stylish tops with cool fades meet work-pants with sprayed details and tough-as-a rock S3 safety boots - everything's got metal written all over it.
The Metallica works collection. Available now on strauss.com and in all our workwearstores.
A 'BRAND OSCAR'
Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…
Strauss x DFB