Highlights
CI-Factory
HOW STRAUSS WORKS
Behind the scenes of the cult brand
Cult craft-wear: Strauss workpants are iconic – and now come in more than 80 sizes.
A 'BRAND OSCAR'
FOR STRAUSS
Branding takes courage.
Branding means metamorphosis.
Branding is magic.
To be continued…
OUT POP-UP
IN POLAND
„IMPFBURGER“, AUFGEPASST!
Evolution now
Strauss x
FC Bayern
Farmers Cup
UEFA
Special Award
Workwear Couture
About Strauss
ALEA PARK
PFADFINDER:IN
GESUCHT
Strauss x DFB
Latest news
PROUDLY MADE IN BANGLADESH
Strauss is committed sustainably
Strauss believes in Bangladesh and its people, and have had strong links here for a decade and a half.
STRAUSS X DFB
GEMEINSAM IN DIE VERLÄNGERUNG
Offizieller Workwear-Partner bis 2026: Strauss und der DFB bauen ihre bestehende Partnerschaft aus. Im Zuge der Vertragsverlängerung bis 2026 wird Engelbert Strauss ab Juli 2022 offizieller Workwear-Partner des DFB und des DFB-Pokals.
A 'BRAND OSCAR' FOR STRAUSS
A Golden Branding Iron for a pioneering brand
And the branding Oscar goes to… Engelbert Strauss!
We cleaned up at this year’s 'Marken Gala' branding awards, held at the Alte Oper in Frankfurt.
ICELAND
Evolution now
Strauss knows evolution is eternal
Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo. The next stop? A journey to Iceland.
GERMANY
FC BAYERN
Masterpieces for the masters
German-made safety shoes inspired by football’s champions. FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.
EUROPE
Farmers Cup
Masterpieces from a bird’s-eye perspective
Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.
EUROPE
UEFA
The ostrich abroad
Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums
CI-FACTORY
SPECIAL AWARD WWC
Opposites attract in a magnetic world
Fashion is a magnet: textile opposites attract.
It’s a lesser-known law of the universe.
BIEBERGEMÜND
About Strauss
Europe’s leading work and utility wear company
Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.
BAD ORB
ALEA PARK
A Corporate Resort? It sounds luxurious — and it is
We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan:
Infos
Career
GERMANY
Working at
Strauss
Our ingredients? Crema. Beauty and wellness. Good food. And a kindergarten. Our company ensures an all-round wellness package.
Working at Strauss is worth it.
ESPORTS & GAMING
GERMANY
Let's
play
