HOW STRAUSS WORKS


Highlights


CI-Factory

HOW STRAUSS WORKS


Behind the scenes of the cult brand

Cult craft-wear: Strauss workpants are iconic – and now come in more than 80 sizes.

Latest news


Chattogram

PROUDLY MADE IN BANGLADESH


Strauss is committed sustainably

Strauss believes in Bangladesh and its people, and have had strong links here for a decade and a half.

Germany

STRAUSS X DFB


GEMEINSAM IN DIE VERLÄNGERUNG

Offizieller Workwear-Partner bis 2026: Strauss und der DFB bauen ihre bestehende Partnerschaft aus. Im Zuge der Vertragsverlängerung bis 2026 wird Engelbert Strauss ab Juli 2022 offizieller Workwear-Partner des DFB und des DFB-Pokals.

Germany

A 'BRAND OSCAR' FOR STRAUSS


A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss!
We cleaned up at this year’s 'Marken Gala' branding awards, held at the Alte Oper in Frankfurt.

ICELAND

Evolution now


Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo. The next stop? A journey to Iceland.

GERMANY

FC BAYERN


Masterpieces for the masters

German-made safety shoes inspired by football’s champions. FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

EUROPE

Farmers Cup


Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

EUROPE

UEFA


The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums

CI-FACTORY

SPECIAL AWARD WWC


Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract.
It’s a lesser-known law of the universe.

BIEBERGEMÜND

About Strauss


Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

BAD ORB

ALEA PARK


A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan:

Infos


Sustainability
Press Area
WORKWEARSTORES

Career


GERMANY

Working at
Strauss


Our ingredients? Crema. Beauty and wellness. Good food. And a kindergarten. Our company ensures an all-round wellness package.
Working at Strauss is worth it.

ESPORTS & GAMING


GERMANY

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