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Data protection declaration

I. Who is responsible for the processing and who can I contact?

The controller for the processing of your personal data (hereinafter: data) is

engelbert strauss GmbH & Co. KG
Frankfurter Straße 98-108
63599 Biebergemünd

You can find further contact details for the controller in the imprint.

If you have any questions, complaints or suggestions regarding data protection or if you want to obtain access to your personal data, please send an an email to or a letter to the above postal address with the addition “Data protection”.

Contact details data protection officer:

Dr. Florian Modlinger
Mitterweg 36a
83233 Bernau a. Chiemsee
Phone: 0176-32572896
Fax: +4932121434755

II. Which data is processed?

1. Orders

We use data which you provide us with in the course of the order process (e.g. name, addresses, email addresses, bank details) to fulfil contracts or execute precontractual measures. We may also process the data you provide in order to inform you of other interesting products from our portfolio.

Why is this data processed?

Order processing: We process this data for purposes relating to accepting orders, shipping, billing, payment processing, customer service, debt collection and, where applicable, executing or defending against legal claims arising from the supply relationship. The legal basis is Article 6 (1)(b) GDPR. External service providers (call centre agencies) support us with order processing. These process your data exclusively according to our instructions and not for their own purposes. Should you fail to pay bills despite repeated reminders, we will, if necessary, transmit data to debt collection agencies for the purpose of fiduciary collection; the legal basis is also Article 6 (1)(f) GDPR.

Shipping of ordered goods: We cooperate with various transport companies in shipping the ordered goods. We forward the data required to deliver the ordered goods to these transport companies. If you order goods from third party vendors (additional purchase products), we may forward your data to these vendors for the purpose of direct shipping. Legal basis: Article 6 (1)(b) GDPR.

Credit check: We generally provide you with various payment options. If you choose an insecure payment method (e.g. purchase on account), we have a legitimate interest in protecting ourselves from possible defaults on payment. We may therefore obtain creditworthiness information from infoscore Consumer Data GmbH, Rheinstraße 99, 76532 Baden-Baden, or CRIF Bürgel GmbH, Radlkoferstraße 2, 81373 München, before allowing you to use these payment methods. For this purpose, we will transmit the personal data required for a credit assessment and use the information received on the statistical likelihood of a payment default for a balanced decision on the justification, execution or termination of the contractual relationship. The credit check may include probability values (score values) calculated on the basis of scientifically recognised mathematical and statistical procedures, taking address data, among other things, into account. Your interests worthy of protection will be taken into account in accordance with legal requirements. We will allow you to use your desired payment method regardless of your score value. Legal basis: Article 6 (1)(f) GDPR.

How long will this data be stored? Do I have to provide this data?

We may store your data for as long as this is necessary in order to fulfil the contract. We may store much of your data until the contract has been fulfilled and thereafter within the usual limitation period of three years. We may store your data for the assertion of or defence against legal claims until the maximum limitation period has expired. If we are obliged to retain certain data, we are entitled to store this data until the retention periods set down in section 257 of the Handelsgesetzbuch (Commercial Code) and

section 147 of the Abgabenordnung (Tax Code). The legal basis is Article 6 (1)(c) GDPR in connection with these laws. These periods may be up to ten years.

2. Website

When you visit our website, we process your IP address, the date and time of your visit, information on the browser you are using, including language setting, and possibly your operating system, the address of the website from which you visited our website (referrer URL) and information on the files you call up. Your browser automatically transmits this data to your Internet service provider and the latter transmits it to us.

Why is this data processed?

We process this data so that you can load our website, for the purposes of analysis and guaranteeing the security of our systems, to optimise our website, and for statistical purposes. This data cannot be assigned to a specific person. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in ensuring that our website is correctly displayed on your screen and that we can determine and rectify the causes of disruptions.

How long will this data be stored? Do I have to provide this data?

This data will be stored in log files for a maximum of thirty days. The provision of this data is not mandatory and is also not required in order to conclude a contract. It would, however, not be possible for technical reasons for you to visit our website without this data being processed.

3. Cookies

What are cookies?

Cookies are small files containing an identification number. Cookies are stored on your computer or mobile device when you call up our website. When you call up our website, your computer or mobile end device can be recognised using this identification number. Cookies cannot run programs or transfer viruses to your computer. They are designed to make our services more user-friendly and more effective.

Which type of cookies does engelbert strauss use?

Cookies help us to design our website in a more user-friendly way. Some functions of our website cannot be offered without the use of cookies. These services require the browser to be recognised again after a page change. These cookies store and transmit, data such as the following:

  • Language settings
  • Items in the basket
  • Login details

We also use cookies which allow us to analyse users’ surfing behaviour. The following data may be transmitted in this way:

  • search terms entered
  • frequency of page views
  • use of website functions
  • date and duration of the visit

The data collected from users in this way is pseudonymised by technological means. Therefore, assignment of the data to the requesting user is no longer possible. The data is not stored together with other data.

Why does engelbert strauss use cookies?

We use cookies in order to make our website more attractive to visitors and to make it possible or easier to use certain functions. We also use cookies in order to statistically measure use of our website. Analytics cookies tell us how the website is used so we can continuously optimise it. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in making our website user-friendly for you and improving the quality and content of our website.

How long will this data be stored?

Some cookies are deleted after the browser session ends (so-called transient cookies, especially session cookies). Other cookies remain on your device and allow us to recognise your computer on your next visit (so-called permanent cookies). You can find out how long they are stored in your web browser’s cookie settings.

Do I have to provide this data? How can I prevent the use of cookies?

The use of cookies is not mandatory. The data subject can prevent our website using cookies at any time by correspondingly adjusting the settings in his or her internet browser and thus vetoing the use of cookies. These settings must be changed for each browser and each end device. In addition, cookies already set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. We wish, however, to point out that the functionality of our website may be restricted if you deactivate cookies.

4. Website analytics/online advertising

Google Analytics

We use Google Analytics. This is an analytics service by Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google). It produces pseudonymous user profiles for visitors to our website. Google uses permanent cookies (cf. II.3.). The information generated by the cookie concerning your use of the website is processed by Google in the USA. This information is the data named above under II.2. Google also processes the search term you used to find our website via a search engine. We use Google Analytics with activated IP anonymisation. Google shortens your IP address within the European Union or the European Economic Area. Only in exceptional cases will the full IP address be transferred to a Google server in the USA and shortened there. You can find further information on Google Analytics on the Google website at:

Why is this data processed?

The data is processed for the purposes of market research and needs-based design of our website. Google processes this data on our behalf in order to evaluate the use of our website and to compile reports for us on activity on our website. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in using the statistics provided by Google to adapt our website to users’ needs and in using these statistics for internal market research.

How long will this data be stored? Do I have to provide this data?

The data is retained for a maximum of fourteen months. The provision of this data is not mandatory and is not required in order to conclude a contract with us. You can prevent the storage of cookies and thus the use of Google Analytics in your browser's settings (see II.3.). You can also prevent the data produced by the cookie from being processed by downloading and installing the plug-in available via the following link: Alternatively, or in browsers on mobile devices, you can click on the link below. This places an opt-out cookie in the browser you are currently using, effective for our website. If you delete your cookies in this browser, you must click on this link again. If you are using multiple end devices or browsers, you must click on this link for each individual end device in each individual browser.

Universal Analytics

This page also uses Google Analytics (see information on “Google Analytics” above) to provide cross-device analysis of the surfing behaviour of visitors to our website, which is carried out via a user ID. You can deactivate cross-device analysis of your usage via the following link:

Google (Universal)-Analytics Opt-Out Google (Universal)-Analytics has been disabled.

A/B Testing

We use software from SAS AB Tasty, 3 impasse de la Planchette, 75003 Paris. This facilitates so-called A/B Tests and web personalisation. This allows us to analyse how users navigate our web pages. This allows us to regularly improve our offering and make it more interesting for you as a user.

We store cookies (see II.3.) as well as tracking pixels (invisible graphics loaded when you call up the website) on your computer for this evaluation. Before carrying out analysis we further process the IP addresses in shortened form, which excludes the possibility of relating them directly to persons. We do not combine the IP address transmitted by your browser with other data we have collected.

Why is this data processed?

We process this data in order to optimise our website. The legal basis for A/B testing and downstream personalisation is Article 6 (1)(f) GDPR. We have a legitimate interest in adapting our website by evaluating our website users’ needs and using the results for internal market research.

Do I have to provide this data?

The provision of this data is not mandatory and is not required in order to conclude a contract with us. You can prevent evaluation by deleting existing cookies and preventing the storage of cookies. If you prevent cookies from being stored, we would like to point out that you may not be able to make full use of our website. You can prevent the storage of cookies using the settings in your browser. You can deactivate the use of A/B testing via the following link:

A/B-Testing Opt-Out A/B-Testing has been disabled.

5. Creating a customer account

You can create a customer account in our online shop for future orders (“register” - order and create account).

Why is this data processed?

Your customer data is processed here to simplify and accelerate future orders. You can log in with your login details in the online shop after registering. If you log in as a registered customer, your login details will be transmitted to us for the purpose of checking your identity. After you log in with your login details, the customer data we have stored on you will be transferred to any new orders. II.1. otherwise applies accordingly.

We may process the data you provide on registration on the basis of Article 6 (1)(b) GDPR, insofar as this is necessary for the fulfilment of a contract or to execute precontractual measures; clause II.1. applies here. We may also process data which you have voluntarily shared with us on registration according to Article 6 (1)(a) GDPR if you have consented to processing.

How long will this data be stored? Do I have to provide this data?

The data provided in the course of registration will be deleted as soon as you delete your customer account. If you have not logged in for more than two years since your last order, your registration will be deleted. We may be entitled to store it for longer according to II.1. The provision of personal data by registering is not legally or contractually required.

6. Contact form and email contact

We process data, which you have entered in our contact form or transmitted to us by email, to allow us to process and answer your query.

We may process data which you enter into our contact form according to Article 6 (1)(a) GDPR, provided that you have consented to processing. If you enter sensitive information into the “message” field containing particular categories of data (e.g. origin, political or religious convictions, union membership, health or sexual data), you also consent to the processing of this data. If you transmit data to us by email, the legal basis is Article (6)(1)(f) GDPR. If you are also a customer of ours, the legal basis is Article 6 (1)(b) GDPR.

This data will be deleted twelve months at the latest after we receive your query, unless we are entitled or obliged to store it for longer due to legal regulations in connection with Article 6 (1)(c) GDPR. If you are also a customer of ours, clause II.1. shall apply as regards storage periods.

The provision of this data is not mandatory and is not required in order to conclude a contract. The use of the contact form does require, however, that you provide an email address, because we cannot reply otherwise. If you provide further data, you do so voluntarily.

7. Advertising

We process your data for the purposes of sending email advertising, if you provided us with your email address when ordering, and print advertising. In this way, we make sure that you receive catalogues tailored to you in addition to the main catalogue. The legal basis is Article 6 (1)(f) GDPR. We have a legitimate interest in sending our customers direct advertising within the legally allowed scope.

You may object, free of charge, to the use of your data for direct marketing purposes without incurring transmission costs other than the basic tariffs. You can object by emailing or by post with the addition “Data Protection ” to engelbert strauss GmbH & Co. KG, Frankfurter Straße 98-108, 63599 Biebergemünd.

If you object or revoke any consent for certain advertising measures, your data will be blocked for further processing for advertising purposes or will be deleted.

8. Newsletter

You have the option to subscribe to a free newsletter. When you register for our newsletter on our website, the email address you provide will be transmitted to us. You also have the option of receiving a tailored, personalised email newsletter from us. We produce the latter on the basis of the data you provide us for this purpose via the input form.

Why is my data processed?

We process your email address for the purpose of regularly sending our newsletter. After subscribing to the email newsletter, you will receive an email from us with a link to verify your email address. After confirming your email address you may provide more data via a separate input form. We process the data entered here for the purpose of producing a tailored, personalised and sector-specific newsletter.

The legal basis is your consent, which you gave us when subscribing to the newsletter or a personalised newsletter (Article 6 (1)(a) GDPR). The legal basis for sending the newsletter after you purchase goods or services is Article 6 (1)(f) GDPR and Section 7 (3) UWG (Unfair Competition Act).

How do I unsubscribe from the newsletter? How long will the data be stored?

If in the future you no longer wish to receive the newsletter, you may withdraw your consent to receive the newsletter at any time via the unsubscribe link in the newsletter or via our unsubcribe form in the online shop under “Newsletter” (for further information on the right of withdrawal see IV.).

The data you provided when subscribing to the newsletter will be promptly deleted after you withdraw your consent or unsubscribe from the newsletter. If you are also a customer of ours, the storage periods given above under II.1 will apply.

Do I have to provide this data?

Our newsletter is a voluntary offer. However, you must provide your email address in order to receive the newsletter. Additional data is required if you wish to receive a tailored, personalised newsletter (e.g. profession/sector for the production of a sector-specific newsletter, surname to address the newsletter to you personally and location for sector-specific campaigns in your geographical area).

9. Fraud prevention

To secure order processes, we use the data you provide to check for anomalies with respect to the specific order. We have a justified interest to do so because we want to avoid payment defaults and protect customers against abuse of their personal data. The legal basis for this is Art. 6 Par. 1 f) DSGVO.

When orders are placed in our online shop, contract processing data (e.g. purchased object, name, postal address, e-mail address, delivery address, payment method and bank data) and the usage data about visits to our website (e.g. at the start, end and scope of the use) are processed together with a cookie and/or a visitor ID. This could contain anonymous data of the end device used to visit the website, and which is most probably recognised again during further visits. The sole purpose of processing here is to protect your customer account, the websites that you visit and services that you use on our websites from fraud and abuse (e.g. against takeover of user accounts, the automated creation of falsified user account or the use of stolen identities or payment data).

If there is a suspicion of fraud or abuse, one of our employees checks the assessment and the underlying clues. If as a result the conclusion of a contract is rejected, you will be informed. On request, we will also explain to you the most important reasons for the decision. You then have the opportunity to put forward your case, and the decision is reviewed again by an employee.

We prevent fraud ourselves or with the support of an external service provider. This service provider will only process your data in line with our instructions and not for its own purposes. Measures are taken to secure the order process in the online shop by the company infoscore Tracking Solutions GmbH, Kaistraße 7, 40221 Düsseldorf, the company infoscore Profile Tracking GmbH, Kaistraße 7, 40221 Düsseldorf, the company infoscore Tracking Technology GmbH, Kaistraße 7, 40221 Düsseldorf and computer centre service providers that have been commissioned to save the data.

The data processed for this is automatically deleted after five months.

You can revoke your consent for processing the above-mentioned data by sending us an e-mail to or a letter marked ‘Data protection’ to engelbert strauss GmbH & Co. KG, Frankfurter Straße 98-108, 63599 Biebergemünd (see also Section IV.).

10. Additional data use when using the e.s. app

If you install and use the e.s. app, we process the following data in addition to the data stated in the about sections of this paragraph II:

Google Firebase

We use Google's Firebase software to help us improve usage of our app, e.g. by analysing crash reports. Firstly, Firebase identifies the scope and which user groups call up certain contents in the app. This allows us to make the app and its contents more attractive for the users.

Firebase uses identifiers (‘IDs’) so that it can assign the stated information to a device. However, the usage data is analysed anonymously and does not allow any conclusions to be made about you personally. You will find more information about Google Firebase at:

Google processes your data in the EU/the EEA and, in some cases, in the USA. Google subscribes to the 'EU-US-Privacy-Shield'. In an adequacy resolution, the European Commission stipulated that this equates to a reasonable level of data protection.

Why is this data used?

We use the data from Firebase for market research purposes, and to improve the user-friendliness and needs-based design of the app. Your data is processed in compliance with the legal regulation Art. 6 Par. 1 f) German Data Protection Act.

Do I need to supply this data? How long is this data saved?

You are not obliged to provide us with this data, nor is it necessary to conclude a contract with us. You can object to the collection of your data and the creation of IDs that Firebase assigns to a device by clicking the menu item ‘Data protection’ under ‘Settings – Legal aspects’ and switching off ‘Data processing’ by moving the slide to the left. This is how you can deactivate data collection by Firebase. Data will be stored for a maximum period of 14 months.

III. Is my data forwarded to third parties?

Some data may also be forwarded to the following recipients if this is necessary for the fulfilment of the contract (Article 6 (1)(b) GDPR), we are legally obliged to do so (Article 6 (1)(c) GDPR), or this is necessary in order to safeguard our legitimate interests (Article 6 (1)(f) GDPR):

  • Banks and payment service providers, for payment processing
  • Collection agencies
  • Manufacturers, for the purpose of processing warranty claims
  • Transport companies, postal service providers
  • Prosecution authorities, courts, arbitration boards, auditors, lawyers or tax advisers
  • Insurers, for processing any claims

We may use external service providers to process your data. We have chosen and commissioned these carefully, and they are bound by our instructions and are regularly checked. These service providers include call centre agencies, lettershops and printers, data collection and maintenance agencies, IT service providers and service providers for data carrier destruction. The legal basis is Article 28 GDPR where these service providers are order processors.

IV. Which rights do I have in relation to my data?

You may request information from us concerning whether and how we are processing your data under the conditions set down in Article 15 GDPR. You can demand that your data is corrected and perhaps completed according to Article 16 GDPR. You have the right to ask us to delete your data under the conditions set down in Article 17 GDPR or Article 18 GDPR. Article 20 GDPR gives you the right to receive your data transmitted on the basis of consent or a contract, if processing is taking place automatically. If you so wish and it is technically possible, we will transmit this data to a third party. Your rights may be restricted or excluded by law under particular conditions. You have the right to lodge a complaint with the competent data protection authority at any time.

If we are processing data to safeguard our interests exclusively on the basis of Article 6 (1)(f) GDPR, you have the right to object to the processing of your data for reasons relating to your particular situation. If you do object, we will no longer process the relevant data, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights and freedoms, or processing is intended for the execution of legal claims.

You may also object at any time to the processing of your data for advertising purposes without incurring any costs other than transmission costs according to the basic tariffs. You can object to the sending of advertising emails at any time without charge, e.g. by clicking on the unsubscribe link at the end of such an email. You can also object by emailing or by post with the addition “Data Protection” to the address given under I. above.

If you have consented to the processing of data, you have the right to withdraw your consent at any time. Withdrawing your consent will not affect the legality of the processing which took place prior to the withdrawal. You can object in an email to or by post with the addition of “Data Protection” to the address given under I. above. Data will no longer be processed after you have withdrawn your consent. This does not apply if we are legally entitled or obliged to process it.

Last updated: 28/09/2018