Behind the scenes of the cult brand
Behind the scenes of the cult brand
WORKWEAR OF THE FUTURE
Cult craft-wear: Strauss workpants are iconic – and now come in more than 80 sizes. You could call our intelligent bag design the artisan’s ‘user interface’. The next level: with our Cargo Configurator, you choose how to design and arrange the bag modules.
Pathbreaking workwear, 300 shoe styles in 11 safety classes, a toolbox you can actually wear: utility and fit for every use!
From 1 to 100,000 units: we’ve got your entire range covered. Together with our CI Factory in Schluechtern, Chattogram completes our production offer. Here in Germany, new product development. And in Bangladesh, small series custom production. In Germany, we are close to our customers. In Bangladesh, we’re at the heart of production. Even components and fabrics are made there: the whole process, from cotton to trousers.
Strauss has shaped a whole industry’s look – and created a lifestyle. Our wearers are makers and doers. The workwear of the future will be highly technological, and completely customizable.
