Strauss Players Kit

Esports is booming - and wearing Strauss!

Strauss has unleashed the best uniform. With our Players Kit, we’re unveiling the new gamers’ jersey. Vibrant colors help those hot gamers shine – with high-tech digital prints inspired by an electronic look.

Our Partnership with the Esports Player Foundation

Millions stream on Twitch and other platforms, hyping professional gamers – these skilled guys and girls are tomorrow’s sports idols and superstars.

Level up für Nachwuchs-Player

Recap: X ambitionierte Talents skillten im Strauss Talent Camp drei Tage lang um die Wette. Impressions im Clip!

Strauss ist neuer Brand Partner der Prime League!

We proudly present: Strauss Prime League! Wir sind neuer Namensgeber der deutschsprachigen League of Legends-Liga. Verkündet hat’s die „First Lady“ der LoL-Szene – Eefje Depoortere aka Sjokz! (Beim Strauss Talent Camp in der CI Factory) Zum neuen Split upgraden wir obendrauf das Streaming Studio der Prime League in Berlin: Markant ist die LED-Wall im Widescreen-Format. Übrigens: Teil der neuen Partnerschaft ist auch eine exklusive Strauss Prime League Kollektion.

Talent Camp in Strauss CI Factory

Pro Gamer aufgepasst: Strauss holt die Scouts! Im Talent Camp in der CI Factory können ambitionierte Nachwuchs-Player ihre Skills zeigen – professionelle Coaches schauen auf die Klick-Finger! Level up! Die größten Talents werden Teil des Strauss Talent Teams – und arbeiten nachhaltig an ihrer Skillung! Das Programm für alle Player: Workshops, Pep Talks, Skill Trainings, Media Coaching. GLHF!

You and Me: a summer party at Strauss

From taking a coffee break, to making prize-winning projects: work’s always best when it’s shared.
At Strauss, we celebrate ‘We’.
We achieve things together. We laugh together. We have fun together.
You could say ‘You and Me’ is our watchword.
That’s why we celebrated You and Me with Milow.
It was a festival of joy, with campfires, flowers and sunshine.
Want to join us at our next party?

Climate protection project in North Hessen

Sustainable production, resource efficiency, innovative production techniques, recyclable materials. Sustainability is growth. Engelbert Strauss wans to show even more commitment to climate protection in the future, which is why we are cooperating with the Federal Forestry Office. In the 250-hectare large Engelbert-Strauss Forest in North Hessen, more than 1000 giant trees are being preserved as biotope trees and carbon stores! Giant trees comprising beeches and oaks that are more than one hundred years old. One special part of the area is being allowed to return to a primaeval forest with no forestry management. The entire forest binds the annual CO2 footprint of around 5500 German citizens.

Live now!

During their visit of our CI Factory, Kirk Hammett and Robert Trujillo from Metallica celebrated the official release of our joint collection!

While the band rocks the stages across Europe, Strauss and Metallica fans are finally able to take the new pieces to their workplaces and rock out themselves.

Stylish tops with cool fades meet work-pants with sprayed details and tough-as-a rock S3 safety boots - everything's got metal written all over it.

The Metallica works collection. Available now on strauss.com and in all our workwearstores.

A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss! We cleaned up at this year’s ‘Marken Gala’ branding awards, held at the Alte Oper in Frankfurt. The prestigious ‘Golden Branding Iron’ honours pioneering brand leaders. We’re delighted. Because we know: brands create value. And we believe a few other things, too:

Katowice, here we come!

The Strauss ostrich is heading to Poland. And we’re starting with our new pop-up concept store. Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.

Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).

An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!

Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.

Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.

The next stop? A journey to Iceland.
You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home. The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

If workwear is practical, fashion is particular. And if workwear is function, fashion is form.

Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.

A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.

A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions. What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy. When the bird is in balance, so is our brand.

You and Me: a summer party at Strauss

From taking a coffee break, to making prize-winning projects: work’s always best when it’s shared.
At Strauss, we celebrate ‘We’.
We achieve things together. We laugh together. We have fun together.
You could say ‘You and Me’ is our watchword.
That’s why we celebrated You and Me with Milow.
It was a festival of joy, with campfires, flowers and sunshine.
Want to join us at our next party?

Climate protection project in North Hessen

Sustainable production, resource efficiency, innovative production techniques, recyclable materials. Sustainability is growth. Engelbert Strauss wans to show even more commitment to climate protection in the future, which is why we are cooperating with the Federal Forestry Office. In the 250-hectare large Engelbert-Strauss Forest in North Hessen, more than 1000 giant trees are being preserved as biotope trees and carbon stores! Giant trees comprising beeches and oaks that are more than one hundred years old. One special part of the area is being allowed to return to a primaeval forest with no forestry management. The entire forest binds the annual CO2 footprint of around 5500 German citizens.

Live now!

During their visit of our CI Factory, Kirk Hammett and Robert Trujillo from Metallica celebrated the official release of our joint collection!

While the band rocks the stages across Europe, Strauss and Metallica fans are finally able to take the new pieces to their workplaces and rock out themselves.

Stylish tops with cool fades meet work-pants with sprayed details and tough-as-a rock S3 safety boots - everything's got metal written all over it.

The Metallica works collection. Available now on strauss.com and in all our workwearstores.

A Golden Branding Iron for a pioneering brand

And the branding Oscar goes to… Engelbert Strauss! We cleaned up at this year’s ‘Marken Gala’ branding awards, held at the Alte Oper in Frankfurt. The prestigious ‘Golden Branding Iron’ honours pioneering brand leaders. We’re delighted. Because we know: brands create value. And we believe a few other things, too:

Katowice, here we come!

The Strauss ostrich is heading to Poland. And we’re starting with our new pop-up concept store. Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.

Gratis Burger für alle Impflinge & Begleitpersonen!
Sonntag, 12.09., 11:00 - 15:00 Uhr

Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.

Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).

An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!

Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.

Strauss knows evolution is eternal

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.

The next stop? A journey to Iceland.
You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home. The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.

Masterpieces for the masters

FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.

Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.

Masterpieces from a bird’s-eye perspective

Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.

It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.

The ostrich abroad

Rome, Milan or London: when the game’s European, every fan’s heart beats faster. The excitement is back in the stadiums — and we’re there.

Opposites attract in a magnetic world

Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.

If workwear is practical, fashion is particular. And if workwear is function, fashion is form.

Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.

Europe’s leading work and utility wear company

Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.

With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.

A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.

A Corporate Resort? It sounds luxurious — and it is

We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre. The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.

And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions. What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy. When the bird is in balance, so is our brand.