The Strauss ostrich is heading to Poland.
And we’re starting with our new pop-up concept store.
Gather on the site of a former zinc smelting plant and try out our QR-code shopping. Explore every product feature from your phone.
Want to test out your color choice virtually? It’s easy.
Try the fit with our digital size chart. Just stand in front of the LED wall — let Strauss tech do the rest.
And on top of that, we let you take the store home. Explore the whole
pop-up from your mobile device. It’s Virtual Shopping — and a glimpse of the future.
Gratis Burger für alle Impflinge & Begleitpersonen! Sonntag, 12.09., 11:00 - 15:00 Uhr
Erst Pieks, dann Burger. Klar, wir machen’s schmackhaft.
Alle wollen wieder normal – deshalb pusht Strauss die Impfquote (intern wie extern).
An unserer preisgekrönten e.s.BAR gibt’s ein Burger-Menü für Impfling inklusive Freund!
Wähle weise: Fancy Falafel, Camembert oder Cheeseburger klassisch? Pommes, hausgemachtes Eis und Drink packen wir obendrauf.
Strauss knows evolution is eternal
Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.
The next stop? A journey to Iceland.
You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home.
The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.
Strauss x FC Bayern
Masterpieces for the masters
FC Bayern were our first global CI brand partners: they’re Munich’s local, global brand.
Their greenkeepers at the Säbener have placed their trust in Strauss workwear for a long time.
And now, millions of fans around the planet can also walk in the same footsteps – thanks to these super-strong, jointly-branded safety shoes.
Why not score a pair for yourself?
We’ll shoot them straight to you from our CI Factory in Schlüchtern, near Frankfurt.
Masterpieces from a bird’s-eye perspective
Our professional farmers rocked it: six of the best, competing across Europe. The challenge? Re-create the Strauss ostrich logo at mega-scale.
It was the chance to pull out the agricultural stops. They ploughed. They sowed. They nurtured. And they programmed their GPS-guided tractors.
The results were breathtaking to behold.
But there could only ever be one winner. And thanks to your votes — among those of 10 million Strauss fans — Poland’s Grzegorz Bardowski took the prize home as our European Champion.
The ostrich abroad
Rome, Milan or London: when the game’s European, every fan’s heart beats faster.
The excitement is back in the stadiums — and we’re there.
As the Official Partner of the UEFA Europa League and the brand new Conference League, our premium workwear portfolio has never had more top-class international reach.
Special Award Workwear Couture
Opposites attract in a magnetic world
Fashion is a magnet: textile opposites attract. It’s a lesser-known law of the universe.
If workwear is practical, fashion is particular. And if workwear is function, fashion is form.
Great clothes find a way to be all of these things. And that’s what we celebrated at Frankfurt Fashion Week, with the Strauss Special Award for Workwear Couture.
We sought the best from a new breed of tailoring artists. A fresh generation, able to mix head and heart. Combining imaginative freedom with first-rate ability.
Fifteen finalists created ‘magnetic’ statement pieces using the contents of a Strauss Mystery Toolbox, presented at the European Fashion Award FASH.
Competing on a range of criteria, they worked to knock our socks off in terms of craftsmanship, functionality, innovation, sustainability, and potential for long-term development.
Everyone blew us away. Especially the ultimate winner, Juan Montes.
Europe’s leading work and utility wear company
Our products have gained a cult following, establishing Strauss as one of the continent’s best loved lifestyle brands.
With sales for 2019 exceeding 1 bn, Strauss is now one of Germany’s top five retailers online Headquartered 50 km north west of Frankfurt, we employ over 1 400 people in our home nation. We manufacture in 31 countries, with a strong presence in Southeast Asia.
A leader in custom branding for decades, we recently invested 200 m in a new CI Factory near Strauss HQ Here, our family owned company uses leading edge logistics, laser technology, and robotics to customize shirts, shoes, workpants, and more in the colors and styles of clients’ corporate identities.
Strauss has already caused a sensation with extraordinary partnerships in sports and entertainment including collaborations with global stars such as the rock band Metallica and the Hollywood Stuntmen’s Association.
The company’s strategic direction in sports sponsorship focuses on the premium sector Strauss is the official partner of the German national football team and the DFB Cup, official partner of FC Bayern Munich and presenting partner of the Champions Hockey League The iconic Strauss ostrich also adorns the FIFA 21 InGame boards and supports the esports player foundation as a kit supplier and promoter of young talent.
A Corporate Resort? It sounds luxurious — and it is
We’re building a luxury nest for our ‘ostriches’, complete with a spa, gym, and fitness centre.
The look-and-feel will be cosmopolitan: a mix of high-end architecture and organic forms, blending the best craft skills with the natural environment.
And if you’re looking for an ultra-modern meeting space, our new venue is the perfect location for slick conferences and smart strategy sessions.
What’s more, you and your guests can enjoy award-winning dining at our own on-site restaurant, Strauss Ivy.
When the bird is in balance, so is our brand.