Strauss knows evolution is eternal.

Re-inventing ourselves is an everyday task. Lately, we’ve updated our logo.

The next stop? A journey to Iceland.

You can shoot breathtaking images in this volcanic nation. But the energy of its ice-and-fire landscape had an elemental impact on us. In the Arctic Circle, we felt we’d come home.

The reason? Iceland’s constant heartbeat. It’s an island because of evolution. A force of nature, with a pulse to keep moving forwards. We take this energy with us. And we channel it, into brand evolution. The time for evolution is now.

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Here it is: Evolution.

Strauss in new form, for new function.

State-of-the-art seamless bonding.

Zero perforations. Maximum precision.

And ultimate performance.

Utility boots for real workers.

Strauss works.

Seeing the signs of the times: it’s never mattered more than this moment. Our sense? After standstill, we’ve got to leap forward. Engelbert Strauss is fixed on the future. Like you, we’re ready for action.

Passend zum Farmers Cup präsentieren wir eine neue Hymne auf die Landwirtschaft. Der eigens komponierte Song dreht sich um die Kraft der Natur. Und um Wertschätzung - für die Natur und die, die sie zum Blühen bringen.

We’re celebrating our logo refresh with a very special competition. Farmers across Europe, rise to our challenge! Re-create the Strauss ostrich where you work. Can you do even better than New Zealand’s Ben in our video? If you can, you’ll become the first to win our inaugural Farmer‘s Cup trophy.

The most creative farmers in Europe compete against each other.

Who will bring our logo to life in the most spectacular way in their field? Strauss fans can follow events as they happen on our social channels – and choose the ultimate winner.

Two sides of a coin. Heads and tails.

Your yin and yang of the work world.

Original. Unmistakeable. Creative. A role model for makers and doers.

Strauss is iconic. Light as a feather. And free as a bird.

Strauss is iconic.
Light as a feather.
And free as a bird.

Engelbert has impact. It rolls up its sleeves and takes action.

Strauss has intellect. It’s world-ready, smart and efficient.

The best of Engelbert: analogue and authentic.

THE BEST OF STRAUSS: SHEER STATE-OF-THE-ART.

IT’S A SYNTHESIS. WE’RE ENGELBERT. AND WE’RE STRAUSS. AND WHERE SPACE ALLOWS, WE’LL USE BOTH OUR NAMES.